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This year, we’re demonstrating to customers and prospects how we go above and beyond to deliver more convenience, more choice, more support and more sustainable solutions. Whatever they need, nobody delivers more.
To keep winning, protecting and growing revenue we need to ensure our brands stay front of mind.
So we’ve got important messages to share, from promoting our latest service enhancements; to conveying the breadth and benefits of our offerings; and demonstrating the value of the support we provide across our sales, delivery and customer service teams.
On this page you’ll find the regularly-updated resources you need to help you achieve your targets… and deliver more for your customers and our business!
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Jon Nicholson,
Sales, Marketing and Customer Experience Director,
Royal Mail and Parcelforce Worldwide
Royal Mail delivers…
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We deliver to every UK address (even the tough to reach ones!), and to over 230 countries and territories worldwide using local delivery partners.
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We still have the lowest CO2 emissions per parcel of any of our competitors, making us the UK’s greenest carrier1 and we have more EV’s than our competitors too!
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Both our North West and Midlands hubs are now fully functioning and we regularly processed over 1 million items per day at these during Peak.
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From Advertising Mail to deliveries 7 days a week, we’ve got services to suit every business. We’ve also introduced Parcel Lockers and Collect+ points to our network and have over 20,000 locations for customers to drop items at.
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Our 81,000 posties act as proud ambassadors for customers’ brands on the final mile. And to support our sales team we have 1500 Customer Experience people to provide an extra helping hand.
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We’ve been around for 500 years and are a secure delivery provider that customer’s can partner with today and count on to support their future growth.
1Based on publicly available reported gCO2e per parcel from other UK parcel operators.
Parcelforce delivers…
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We’ve got thousands of trusted, employed drivers that stay with us for an average of 9 years! They’re experienced and committed, taking care to get it right first time.
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One of Parcelforce’s strongest attributes is the level of support we offer our customers! Our experienced customer service advisors are on hand to resolve queries quickly.
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Customers can keep tabs on parcels across the UK with our end-to-end tracking. Know where their goods are and offer real-time updates along the way so customers can be reassured and help reduce “where’s my parcel” enquiries.
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We’ve got a delivery option to suit every business! Timed next day delivery by 9am, 10am, prenoon or afternoon, or great value within one or two working days. Plus generous size limits up to 30kg and 2.5m in length.
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We can deliver to over 240 countries and territories worldwide with end to end tracking throughout. Depending on the destination and your customers needs we offer varying levels of compensation, and extra options for additional reassurance like signature on delivery.
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We’re working towards a zero emission delivery fleet by 2035, in addition to our growing fleet of bio-compressed natural gas HGVs. Plus our 100% recyclable courier bags are made from 84% recycled household plastics.
All things Royal Mail
Click above to take a look at Parcelforce too.
Royal Mail Relay®
With Royal Mail Relay®, we’ll deliver and collect anything you need, to any customer location – store to store, warehouse to premises.
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The benefits of Relay
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Go anywhere
We can service any location: retail stores, offices, warehouses, third party premises or unmanned sites
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It’s all about the customer
Whether they’re a multi-site retailer, sharing time-sensitive documents or have mobile workers – Relay fits
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Send anything
Best-selling items, top secret documents, whizzy new point of sale, staff uniforms… we’ll deliver it
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Night time’s the right time
We sort items overnight and deliver them to wherever customers need them, way before their business opens
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Total tracking
For peace of mind we provide full tracking and audit trails, so we know where every item at all times
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We’re belt and braces
We have CCTV, controlled access, vehicles fitted with security features and our people are fully vetted
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Dedicated support team
Customers get their own Account Manager and helpdesk team, and we offer proactive incident management
Royal Mail Tracked®
With the exponential growth in e-commerce it is more important than ever that retailers offer a customer‑focused delivery service.
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Tracked advantages
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Tracked notifications and the Royal Mail App
means more self-service and less customer enquiries
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Inflight delivery options
Increase first time delivery and reduce ‘where is my item’ queries by letting customers change delivery day or location to a nominated Safeplace, neighbour or Local Collect® point
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Age verification service add-on
helps retailers selling age restricted items to comply with government regulations
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Free collection
for all tracked customers sending 1,000+ items pa. Collection is generally between 3-5pm (later than many couriers) and can be extended to midnight for larger retailers, for a wider shopping window
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£150 Compensation for loss or damage
means the business can confidently replace the item to build customer loyalty, and know they will be compensated up to £150
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Tracked reporting
provides customers with a transparent view of their QofS including % of first time deliveries, so they can take control of their postage data and maintain their agreed pricing rates
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Local Collect®
offering alternative options to a home delivery at 1,200 Royal Mail Customer Service Points and over 10,000 Post Office branches
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Flat rate shipping
helps businesses move away from weight based pricing, so they can build the ‘free shipping’ price into their product listing or provide clear shipping costs to reduce cart abandonment
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Photo-on-delivery
provides proof of delivery to reduce fraudulent claims
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Sunday delivery
means next day delivery, every day, for no extra cost to the retailer*
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Increased maximum value
The value has increased from £500 to £750 per item
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Send up to 30kg with tracked
Access competitive rates for Tracked parcels up to 30kg
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Automatic next working day redelivery
If customers aren’t in we’ll now redeliver as standard on all items, saving shoppers from having to pick parcels up
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5-point tracking along the way
Reducing ‘where is my item’ enquiries
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Posties can choose a Safeplace
if customers aren’t at home, increasing first time delivery rates
*Only available with Royal Mail Tracked 24® and Royal Mail Special Delivery Guaranteed®
Back to topRoyal Mail Tracked Returns®
81% of online shoppers agree a good returns experience makes them more likely to shop with a retailer in the future.* Showcase our raft of easy returns options to your customers and prospects and demonstrate how they help to reduce cart abandonment and build loyalty!
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Tracked Returns advantages
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Truly Trusted Service
We’re the most trustworthy delivery & collections company among major UK carriers
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Ever growing returns network
On top of Customer Service Points, Post Office branches, Parcel Postboxes and our Parcel Collect service, customers can now drop returns off at a nationwide network Parcel Lockers and Collect+ points.
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Full tracking
ensures the retailer is aware of stock being returned, so they can relist and refund faster
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Parcel Postboxes
In over 1,400 convenient locations mean shoppers can drop off pre-paid returns 24/7
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Cost-effective returns
allow retailers to consider offering free returns, which is a key influencer for consumers when deciding who to buy from
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Parcel Collect is free
The ultimate in returns convenience: a collection from a customer’s home, workplace, or nominated Safeplace
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Label-less returns
Customers can select a label-less Parcel Collect. Posties can bring the label along so retailers don’t need to send them with every order, and customers don’t need to print one
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Labels to Go
provides a QR code for consumers without a printer and removes the need to include a returns label, saving time and money
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The returns portal
can be personalised with your retailer’s brand establishing their brand throughout the returns process
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Increased maximum value
The value has increased from £500 to £750 per item
*Mintel Online Retailing Consumer Report 2023. Research conducted with Online Shoppers.
Back to topRoyal Mail International Tracked
We can offer first time and seasoned exporters all the customs support they need, plus access to the world’s most trusted local delivery providers.
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International Tracked advantages
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New flat rate prices
to France and Ireland and 20% off Poland and 15% off Canada
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Free collections
for 1,000+ Tracked UK and/or international items per year and free returns of undeliverable items
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Up to 14 different tracking updates
allows the recipient to view the progress of their item on their local in-country postal operator’s website
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Email notifications are available in 16 local languages*
making buyers feel secure in the knowledge of their parcel’s whereabouts
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Competitive delivery aims
to Western Europe from 2 working days, rest of Europe from 3 working days and rest of the world from 5 working days
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Up to £100 compensation for loss or damage
means a customer can confidently replace the item. It can also be increased to £300 for more valuable items
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Our IOSS solutions
offer a pay as you go solution that lets customers send items to the EU using Taxamo's IOSS number
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Our range of customs enabled shipping solutions
can automatically create the required labels and customs documentation, saving businesses time
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5 Kilo parcels
available to 11 E-commerce destinations with our Tracked only service
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New heavier weight
Customers can now send parcels up to 30kg to over 80 countries! And we’ve rolled out this heavier weight to larger parcels too
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New International Tracked Priority
A new service to 26 European destinations offering a range of delivery terms so customers won’t face extra charges or delays at the point of delivery
*Visit royalmail.com/international-notifications for a full list of languages available.
Back to topHow we’re growing and modernising our brand
The challenge
Drive growth by repositioning Royal Mail as a Modern Parcels Business.
How
By protecting our trust scores and shifting perceptions of Royal Mail to a modern and innovative brand.
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Our new creative platform
In Good Hands
With Royal Mail our customers can rest safe in the knowledge that their delivery is in good hands - carried by trustworthy people who genuinely care about it, but also care about their communities and our planet.
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Our new tone of voice
When it comes to B2B we should be down to earth, conversational, with a bit of wit. The more grounded we sound the more trustworthy we will appear.
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Our new visual style
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Lines
The highly recognisable double lines from the Royal Mail logo convey speed, directness and build on trust by showing a proudness and confidence in our heritage.
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Illustration
Illustration can be a really powerful tool. It can bring charm, engagement and warmth to even the straightest of messaging.
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Photography
Our imagery is warm, human, focussing on our people, the communities they serve and our customers in their everyday lives.
The marketing we send your customers throughout the year will reflect the new style shown in the examples above, as will the sales support materials provided to you to help drive conversations and support you in reaching your targets.
Back to topThis year is all about showcasing
how Royal Mail truly go above and beyond to deliver more for our customersUse these assets to support conversations with your existing customers and win new ones.
Keep checking back: we’ll be adding new content to the site regularly!
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Sales Presenter
Got a pitch with a prospect or looking to sell in a new product? Why not use our new sales presenter to help guide your conversations?
As well as information about our products and services it includes key information about what our business stands for, our sustainability efforts and why UK businesses can put their trust in Royal Mail. If this aid helps you to create or close opportunities please remember to log them in Siebel against MKT Nobody Delivers More.
Email signature
Push our key priorities through your day to day email correspondence by selecting one of the below signatures.
Simply download the below and copy and paste it into your email signature. The signatures are already linked to the relevant campaign pages.
Journey of a letter
Want to showcase the benefits of letters by highlighting the journey of a letter? Why not use our journey of a letter asset to help with your conversations?
Please remember to tag MED Journey of a letter for any leads supported by this material.
Royal Mail eBook
As part of the Nobody Delivers More campaign we have developed this eBook to offer your customers added value. Please remember to tag MKT Nobody Delivers More in Siebel against any leads supported by this material.
Green Infographic
Demonstrate to customers how we’re working towards delivering a cleaner future and why we’re the UK’s greenest delivery provider via our new infographic, with the latest stats from the 2023-24 ESG report. Please remember to tag MKT Green in Siebel against any leads supported by this material.
Parcel Collect one pager
Do you have a customer that may benefit from or be interested in Parcel Collect?
Providing a customer with an overview of the service, it’s benefits and features may help to start the conversation.
Retail 2 pager
Wanting something to support an initial customer conversation, or a conversation where you are looking to help them use more Royal Mail products & Services?
The Retail 2 pager, can help showcase that Royal Mail can cover fulfilment from delivery, returns to stock replenishment. And includes customer case studies too!
2024 Mintel report
This booklet can be used in conversations with customers.
Toolkit postcards
The CRM Toolkit is bursting with direct mail pieces to help you keep in touch with customers and start new conversations.
Visit the CRM Toolkit today to explore all the postcards available to you. If you need a refresher on how to send an asset or any other help why not check out the user guide here or email isobel.johnson@royalmail.com
Please remember to tag any opportunities against MKT Nobody Delivers More and then use MKT CRM Toolkit Post as a secondary code.
Toolkit email templates
Want to spark a new opportunity or follow up on a call with more detail on a product? There’s no need to draft an email yourself when you can utilise the ready made professional templates available to you on the CRM Toolkit.
Visit the CRM Toolkit today to access all the emails. If you need a refresher on how to send an email or any other help why not check out the user guide here or email isobel.johnson@royalmail.com
Please remember to tag any opportunities against MKT Nobody Delivers More and then use MKT CRM Toolkit Email as a secondary code.
Videos
Below is a series of ‘How to’ videos that you might want to share with new customers to get them up and running with their Tracked services.
Simply click on the links to open them in Youtube. You can then send your customers the URL of the relevent video.
Social gifs and statics
Below you’ll find various assets that you might want to share on LinkedIn or other social platforms with your customers.
Head across to Smarp and look in the #Parcels feed to find all these assets along with recommended copy added, ready for you to post. It’s that simple!
Christmas ‘Nobody Delivers More’
- Reliable delivery at Christmas (square static)
- Delivering more at Christmas (square static)
- Nobody delivers like a postie (square static)
- Christmas 'Nobody Delivers More' supporting social copy for static assets
When delivery Matters
- UK and international delivery square gif
- UK and international delivery wide gif
- Delivery up to 30kg square gif
- Delivery up to 30kg wide gif
- Delivery 7 days a week square static
- Delivery 7 days a week wide static
- Royal Mail 'When Delivery Matters' supporting social copy for static and gifs
International Trust
International Pricing Germany
- International Germany pricing campaign social (square)
- International Germany pricing campaign social (animated)
- International Germany pricing campaign social copy
International Pricing Japan
- International Japan pricing campaign social (square)
- International Japan pricing campaign social (animated)
- International Japan pricing campaign social copy
International Blogs
- RM International Blog social (square)
- RM International Blog (animated)
- RM and PFW International Blog social copy
Growing your business
- Royal Mail International delivery gif
- Green delivery gif
- Sunday delivery gif
- Royal Mail & Parcelforce delivery gif
- Label-less returns gif
- Royal Mail ‘Growing your Business’ supporting social copy for gifs
- Sunday delivery static square
- Sunday delivery static wide
- Royal Mail & Parcelforce delivery static square
- Royal Mail & Parcelforce delivery static wide
- Dual branded International delivery static square
- Dual branded International delivery static wide
- Green delivery static square
- Green delivery static wide
- Parcel Collect label-less returns static square
- Parcel Collect label-less returns static wide
- Royal Mail 'Growing your business' supporting social copy for static assets
Photo-on-delivery
- Photo on delivery (neighbour) gif wide
- Photo on delivery (neighbour) gif square
- Photo on delivery (greenhouse) gif square
- Photo on delivery (greenhouse) gif wide
- Photo on delivery (socks) static square
- Photo on delivery (socks) static wide
- Photo on delivery (shelf) static square
- Photo on delivery (shelf) static wide
- Photo on delivery socials copy
Case studies
- Case study - Saltrock gif
- Case study - Saltrock statics
- Case study - Spice Kitchen gif
- Case study - Spice Kitchen statics
- Suggested copy for case study assets
Tracked Returns
- Tracked Returns - Difficult Returns gif
- Tracked Returns - Cart Abandonment gif
- Tracked Returns - Parcel Collect gif
- Tracked Returns - Re-sealable Returns gif
- Suggested copy for Tracked Returns assets
Parcel Collect
- Parcel Collect doorstep animation
- Parcel Collect Safeplace animation
- Parcel Collect doorstep static
- Parcel Collect Safeplace static
- Parcel Collect socials copy doc
Royal Mail App
Social videos
Simply click on the links to open them in YouTube. You can then send your customers the URL of the relevant video or share them on LinkedIn.
To share them on LinkedIn, simply click the ‘Share’ button below the video in YouTube and then select LinkedIn. You’ll be prompted to log in and then you can post the asset.
Take a look at the supporting copy word documents that we advise you post alongside each social asset.
Prestige Flowers
- Royal Mail Prestige full case study
- Royal Mail Prestige Tracked 24
- Royal Mail Prestige Sunday delivery
- Royal Mail Prestige Sustainability edit
- Royal Mail Prestige Trust social
Tracked
Spice Kitchen
- Spice Kitchen - Tracked video
- Spice Kitchen - Inflight video
- Spice Kitchen - International video
- Spice kitchen - Recommending Tracked video
- Spice Kitchen supporting copy
Lovely Flora
Parcel Collect
- Parcel Collect video
- Safeplace video
- Tracked Returns combined video
- Parcel Collect socials suggested copy
Monica Vinader (for internal use only)
- Monica Vinader case study - Main film
- Monica Vinader case study - Parcel Collect edit
- Monica Vinader case study - Sustainability edit
- Monica Vinader case study - Inflight edit
It’s beginning to look
a lot like Christmas…Use the following assets to add a little festivity to your emails and socials, and to support customer conversations on how we’ll be delivering on our Christmas promise this peak.
Please remember to tag any opportunities against MKT Christmas Nobody Delivers More
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Post peak deck
Use this editable deck to support your post peak conversations with customers. It includes information on how we scaled up for peak, how we performed and key learnings as well as slides for you to personalise for your customer.
Our customers have some
great things to say!Looking for a customer case study? You’ve come to the right place! Below is a series of assets that you can share with prospects or existing customers so they can hear first-hand what fellow businesses think about our services and the support they receive from Royal Mail.
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Simply click the link to access the asset of your chosen case study below. Get sharing – it might just help to close the deal!
We’re always on the look out for new case studies too so if you think one of your customers would be a great advocate please fill in the form here and we’ll be in touch if we’d like to take it further.
Prestige Flowers
- Prestige Flowers full case study
- Prestige Flowers case study - Tracked 24
- Prestige Flowers case study - Sunday delivery
- Prestige Flowers case study - Sustainability
- Prestige Flowers case study - Trust
- Written Prestige Flowers case study
Pact Coffee
Hotel Chocolat
- Hotel Chocolat case study - full
- Hotel Chocolat case study - Tracked
- Hotel Chocolat case study - Peak
- Hotel Chocolat case study - Trust
- Hotel Chocolat - Sustainable
- Written Hotel Chocolat case study
Monica Vinader (for internal use only)
- Monica Vinader case study - Main film
- Monica Vinader case study - Parcel Collect edit
- Monica Vinader case study - Sustainability edit
- Monica Vinader case study - Inflight edit
- Written Monica Vinader case study
Saltrock
- Saltrock - Relay and Tracked video
- Saltrock - Tracked Returns video
- Saltrock - Night fulfilment video
- Saltrock - Peak period video
- Saltrock - Relay video
Spice Kitchen
- Spice Kitchen - Tracked video
- Spice Kitchen - Inflight video
- Spice Kitchen - International video
- Spice Kitchen - Recommending Tracked video
- Spice Kitchen supporting copy
Lovely Flora
Yours Clothing
Pom Pom
- Pom Pom London Main film
- Pom Pom London Trust
- Pom Pom London Sunday
- Pom Pom London Returns (Parcel Collect)
- Pom Pom London Tracked
- Pom Pom London Xmas
- Pom Pom - Written case study
Urban Industry
- Urban Industry - Main film
- Urban Industry - Christmas
- Urban Industry - Parcel Collect
- Urban Industry - Recommending Royal Mail
- Urban Industry - Sustainable
Royal Mail Special Delivery Guaranteed®
77% of shoppers report fast delivery times make them more confident to shop online.* Encourage customers to offer a guaranteed next day delivery service as part of their mix to remove any barriers at the checkout.
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Guaranteed delivery advantages
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Our secure network
is ideal for valuable or urgent items with 7 scanning points en route for added peace of mind
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Timed next day tracked delivery
guaranteed by 9am, by 1pm or by the end of the day with our new Next Day variant of Special Delivery Guaranteed, all with a money back guarantee**
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SMS or email notifications
on the day before and morning of delivery
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Compensation up to £750
comes as standard, with the option to scale up to £2,500 for an additional fee to cover higher value items
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Signature on delivery
provides proof for absolute peace of mind
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Sunday delivery at no extra cost
We now deliver 7 days a week! And delivery on a Sunday is available at the same price as any other day
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Consequential loss
covered up to a maximum of £10,000, for an additional fee
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Local Collect®
customers can Click & Collect from 1,200 Royal Mail Customer Service Points and over 10,000 Post Office branches
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Age and ID Verification services
can be accessed for an additional fee for sensitive goods like alcohol, confidential contracts or medication
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Increased maximum value per item
The value per item allowed on Special Delivery has increased from £2.5k to £5k, or £10k with prior arrangement
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Increased maximum weight
From 10kg to 20kg (excluding our by 9am service)
*Mintel Online Retailing Consumer Report 2022.
**Exceptions apply. We deliver throughout the UK but there are restrictions to delivery guarantees in some areas.
See Appendix A: Delivery Speeds in the UK parcels services user guide for full details
The greenest carrier in the UK
for letters and parcels*As businesses are under more obligation to meet sustainability goals (and also just want to help the planet), our green credentials are a great point to raise with customers (and their customers). They’re also a great door opener with prospects.
*Based on average gCO2e emissions per parcel delivered by UK parcel operators, as published by Citizens Advice 2023 Parcels League Table.
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Our 81,000 posties give us the UK’s largest ‘feet on the street’ network and we’re proud to already have the lowest reported carbon emissions per parcel of any major UK delivery company. But we want to do a whole lot more including; continuing to reduce our emissions, further reduce our waste and improve the air quality in our communities. We are optimising our on-foot delivery methods, whilst electrifying our delivery vehicles and employing a series of further decarbonisation initiatives to help us reach our target of Net-Zero by 2040.
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For more information about some of the ways we’re working towards delivering a cleaner future download the documents below. You might wish to share them with your customers too: Royal Mail Group Environment, Social and Governance Report 2023-24.
Also check out our delivering a cleaner future infographic.
Here are some great conversation starters:
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Our posties walk up to a billion steps a day, making over half of our delivery routes wholly or partially on foot
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We have the largest electric van fleet in the UK with 5,000 electric vehicles (making up over 10% of our total fleet)
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We purchase or generate 100% renewable across our entire estate Electricity
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We have the Lowest carbon footprint per parcel of any major UK delivery company at just 200gCO2e
And we want to do more…
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Target to be Net-Zero by 2040 (10 years earlier than DHL)
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Ambition to move more mail by rail and reduce the number of flights
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We have set the target of achieving a 100% zero emission final mile by 2035
Why it’s worth your customers offering
a greener shipping option at checkout55% of buyers would be more likely to shop with an online retailer that has made a clear commitment to sustainability than one that hasn’t.**
See how some of our customers are responding to the need to be a more sustainable business.
**Mintel Online Retailing Consumer Report 2023. Research conducted with online shoppers.
Back to topOur research
Does delivery really matter for online shoppers? A resounding yep! Power your sales pitches with key insight from real shoppers.
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Take a look at our most recent reports
Download PDF copies to share with your customers and take facts and stats from these reports to add to your customer pitches.
Royal Mail eBook
As part of the Nobody Delivers More campaign we have developed this eBook to offer your customers added value. Please remember to tag MKT Nobody Delivers More in Siebel against any leads supported by this material.
2024 Mintel report
This booklet can be used in conversations with customers.
Marketreach reports
- Using mail more sustainably - a step by step guide
- Customer Mail: The Physical Connection That Transforms Customer Experience
- Physically Irresistible
- Driving Effectiveness With Direct Mail
- Print & Paper: Myths & Facts
- Customer comms crossroad - Why Retailers should rethink their digital-only mindset
2020 Delivery Matters reports
2019 Delivery Matters reports
Sectors Delivery Matters reports
International Delivery Matters reports
Click & Drop®
Our one stop shop for sendingA Click & Drop® business account is ideal for retailers sending 20+ parcels per week. It speeds up despatch by pulling in all orders from online stores into one account and allows them to send items to customers across the UK and around the world.
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Click & Drop® advantages
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E-commerce integrated
Customers can seamlessly connect website orders with e-commerce marketplaces and web stores including eBay, Etsy, Amazon, Magneto, Not on the High Street and many more
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Fully automated
Customers can automate printed postage in one place, ready to drop off or hand over to collection drivers
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Label and send
Customers can create barcoded labels and save time by printing labels and customs declarations automatically with a range of templates and logos from different Marketplace sites
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Multiple trading names
Retailers can despatch parcels from multiple departments with a variety of brand names for ‘easy to identify’ consistent labelling
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All in one order
Retailers can combine orders made by the same customer at different times on the same day into one single parcel and consolidate despatch
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Scale up despatch
Your customers can scale up despatch by adding 18 extra workstations across multiple locations
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Ready to go
Ability to build up a catalogue of products with individual SKUs (Stock Keeping Unit), customs information, weights and required packaging sizes for repeat use
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Full reporting tools
Customers can analyse performance and monitor sales with retail and tracking reports for all despatched orders to monitor how much is spent daily on postage
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Smarter returns
Businesses can include their logo on their return labels to increase customer confidence and build brand awareness
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Effortless export
Your exporting customers can use Click & Drop® to process electronic customs details automatically to avoid any delays
Alternative shipping solutions
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Pro Shipping
For larger contract customers wanting a more ‘hands on’ despatch system.
Add as many workstations as are required across multiple locations and trading names, automate label printing and streamline despatch with electronic customs tools. Flexible shipment with the power to integrate with API platforms.
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API Shipping
Ideal for web savvy customers, the flexible way to process shipping.
A seamless shipping system that streamlines despatch and automates label printing and electronic customs data creation, so that customers can tailor their shipment process to suit their requirements. Speed up response time and monitor the customer journey, ready to sync across a wide range of platforms, including Pro Shipping for additional manual control.
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Third Party Partners
We have partnered with selected third parties including StoreFeeder and Intersoft to help business customers manage Royal Mail shipping and postage.
StoreFeeder is a premium multichannel retail software solution for businesses, offering order processing and editing, despatch, inventory and payment management. Intersoft provides a bespoke shipping solution and links with all major third parties. It will facilitate tracked deliveries around the world and supply customers with delivery and returns management software designed for their needs.
Want some sector insight?
Here are all our Royal Mail sector campaigns
Whichever sector you’re targeting, you’ll find our tailored marketing assets ready to browse and download.
Ready to personalise with the CRM Toolkit
All our sector postcards and emails are ready to be personalised with your customer’s name and your personal sign off. Visit the CRM Toolkit today and look in the ‘Sectors’ folder. Please remember to tag any opportunities raised against the relevant sector Siebel code and then use MKT CRM Toolkit Post or MKT CRM Toolkit Email as a secondary code.
Keep checking in
Our assets are regularly updated, so keep checking in to download the very latest version.
Listen to our sector podcast
Refresh your memory and listen to our podcast hosted by Rob Brogan.
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Browse by sector
You can view all the Toolkit assets here but please remember to send them you must visit the CRM Toolkit. Please also note that the Direct Mail pieces are included for reference only. These are sent to relevent customers in a central marketing campaign and are not available to be sent on an adhoc basis by Sales.
For ready to post social assets please visit Smarp and look in the #Parcels feed
A full list of the Sector MKT campaign codes, can be found here.
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Everyday Health, Beauty & Wellness
- Toolkit Postcard (available to download from the Toolkit)
- Fact sheet
- Social (available to share from the SMARP/Haiilo platform)
- Landing page
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Home testing
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DIY & Gardening
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Alcohol & tobacco
- Toolkit Postcard
- Toolkit Email
- Fact sheet
- Landing page
- Social gif (coming soon)
- DM
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Jewellery & watches
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Food & drink
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Subscriptions
Unleash the
magic of mailMail’s physical and tactile nature cuts through media noise, grabbing customers’ attention. It combines creativity and commercial focus to powerful effect, engaging consumers, building relationships and boosting the bottom line for businesses.
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Royal Mail Hybrid Mail: Digital mail solution
Allows your customers to effortlessly create, print and send mail from anywhere in just a few simple clicks.
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Lets employees upload mail direct to our secure server from home
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Save up to 46% on business mail. Removes in-house print, processing and posting tasks to streamline mailings
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No up-front costs with no minimum volumes, licence costs or set up fees
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Control costs with reporting tools which help businesses keep track of mailing budgets
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Ensures brand consistency throughout departments, with the option to add templates
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A few simple clicks to submit the mailing, we’ll then print and deliver to their targeted customer base
Door to Door
Door drops are a flexible and cost-effective way to get leaflets, flyers and brochures into customers’ hands.
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Nationwide delivery reach around 32 million addresses
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Free local or national targeting to reach target audiences by distance, postcode or demographic, all without the use of personal data
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A minimum spend of just £500 (ex VAT) can help customers reach up to 8,000 households
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Door drops stay in the home for 6.1 days on average and are re-visited by householders 2.9 times*
*JICMAIL Q1 2019 – Q4 2020.
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Tactile and immediate 77% of door drops, like leaflets and flyers are read and kept*
Business Mail
Business Mail - also known as as Customer Mail, delivers important information from businesses to existing customers including contracts, invoices and product or service updates.
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Business Mail makes a lasting impression, 99% of it is engaged with in some way*
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43% of Business Mail drives commercial actions including going online or in-store to make a purchase*
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Flexible options to present and prepare mail can reflect corporate branding
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Effortless management, customers get a clear view to manage their business mailings through their online account
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Customers value mail, 70% of people said mail made them feel more valued vs 30% for email**
*JICMAIL Q2 2017 - Q3 2019.
** Royal Mail MarketReach, The Value of Mail in Uncertain Times, Kantar TNS, 2017.
Partially Addressed Mail
A highly targeted and responsible way to reach new customers.
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Target small groups of around 15 carefully selected households with no need for personal data
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Two ways to target ‘Top up’ customers in similar postcode areas or use ‘lookalikes’ to identify postcode areas that are similar to current customers
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Address with relevant titles like ‘Pizza Lover’ or ‘Kitchen Wizz’, helping Partially Addressed Mail to stand out and drive engagementers reach up to 8,000 households
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Customers can save up to 4p per item with our cost-effective service
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92% of Partially Addressed Mail is engaged with by prospective customers*
*JICMAIL Q1 2019 – Q4 2020.
Find out more about Partially Addressed MailBack to top
All things Parcelforce
Click above to take a look at Royal Mail too.
Reliable express delivery
Customers want the best of both worlds? Our range of next day and 2 day services combine great value and speed.
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Express delivery advantages
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Tracked notifications
means more self-service and less customer enquiries
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Inflight delivery options
increase first time delivery success by letting customers change their delivery location to a nominated safe place or neighbour
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Timed delivery
by 9am, 10am, noon or COB
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Great value delivery
next day by COB or within 2 days with express 48
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Inclusive compensation for loss or damage
available on most services, with enhanced compensation rates available for additional peace of mind
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Large two day delivery
takes items up to 2.5m long and
4m (length & girth combined) -
Convenient collect
gives customers a convenient local Click & Collect point if they know they’re not going to be at home
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Our award-winning* dashboard
puts customers’ deliveries at their fingertips
*Best Customer Experience winner
at the Delivery Excellence Awards 2020. Back to topTrusted global delivery
Want to give your customers the confidence to export with us or broaden their international customer base? We’ll deliver to Europe or the USA from the next working day!
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International delivery advantages
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Flat rate pricing
to Europe with priority delivery from 2 working days
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Next day express delivery
From the next working day to the USA, Canada and Europe and from 2 days to the rest of the world
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Email notifications are available 11 different languages
making buyers feel secure in the knowledge of their parcel’s whereabouts
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Dedicated road-based delivery
across Europe with GLS
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Inclusive compensation for loss or damage
Available on most services, with enhanced compensation rates available for additional peace of mind
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Simple IOSS solutions
Helps when exporting to the EU. Includes Taxamo Pay-as-you-go service or Deloittes Registration and Filing Service
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Our leading-edge dashboard
allows customers to monitor priority parcels by customer or item
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globalpriority returns
allow overseas shoppers to return their items to British retailers
This year is all about
showcasing how Parcelforce truly go above and beyond to deliver more for our customersUse these assets to support conversations with your existing customers and win new ones.
Keep checking back: we’ll be adding new content to the site regularly!
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SALES PRESENTER
Got a pitch with a prospect or looking to sell in a new product?
Why not use our sales presenters to help guide your conversations? Be sure to also check out our elevator pitch to help with brand positioning and affirming our USP’s and what we stand for.
Email signature
Push our key priorities through your day to day email correspondence by adding a campaign signature.
Simply download the below and copy and paste it into your email signature. The signatures are already linked to the relevant campaign pages.
PFW eBook
As part of the Nobody Delivers More campaign we have developed this eBook to offer your customers added value. Please remember to add any self-generated gains or wins that were assisted by this eBook on Sage by tagging ‘Nobody Delivers More’ in the Marketing Campaign drop down.
SOCIAL VIDEOS AND STATICS
Below you’ll find various assets that you might want to share on LinkedIn or other social platforms with your customers.
Head across to Smarp and look in the #ParcelforceWorldwide feed to find all these assets along with recommended copy added, ready for you to post. It’s that simple!
International
- Generic international social (static)
- Deliveries to Ireland social (static)
- Deliveries to France social (static)
- Deliveries to Australia social (static)
- International static socials support copy
- International animated social
International Blogs
- PFW International Blog social (square)
- PFW International Blog (animated)
- RM and PFW International Blog social copy
Grow your business
- Parcelforce & Royal Mail delivery gif
- Parcelforce International gif
- Parcelforce ‘Growing your Business’ supporting social copy for gifs
- Parcelforce & Royal Mail delivery static square
- Parcelforce & Royal Mail delivery static wide
- Parcelforce International delivery static square
- Parcelforce International delivery static wide
- Dual branded International delivery static square
- Dual branded International delivery static wide
- Parcelforce ‘Growing your Business’ supporting social copy for static assets
Trust
- Trust - Social 1 International
- Trust - Social 2 Tracking
- Trust - Social 3 Trust
- Trust - Social 4 Inflight Notifications
- Trust - Social 5 Dashboard
- Trust social videos suggested post copy
Blog
- Ecommerce blog social video - Westcoast
- Ecommerce blog social video - Tech
- Ecommerce Blog static square - AI
- Ecommerce Blog static square - Mobile
- Ecommerce Blog static wide - AI
- Ecommerce Blog static wide - Mobile
- Ecommerce social suggested post copy
Toolkit
The CRM Toolkit is bursting with direct mail pieces to help you keep in touch with customers and start new conversations.
Visit the CRM Toolkit today to explore all the postcards available to you. If you need a refresher on how to send an asset or any other help why not check out the user guide here.
In order to send them just head over to the CRM Toolkit and follow the usual process.
OTHER ASSETS
- PFW Terms of Delivery Guide
- PFW Welcome Brochure
- Parcelforce ‘How to guide’
- Royal Mail Group Environment, Social and Governance Report 2021-22
It’s beginning to look
a lot like Christmas…Use the following assets to add a little festivity to your email and socials, and to support customer conversations on how we’ll be delivering on our Christmas promise this peak.
Please tag leads that were assisted by the Christmas phase of our Nobody delivers more campaign and supporting materials on Sage by tagging ‘Christmas Nobody Delivers More’ in the Marketing Campaign drop down.
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Post peak deck
Use this editable deck to support your post peak conversations with customers. It includes information on how we scaled up for peak, how we performed and key learnings as well as slides for you to personalise for your customer.
Want some sector insight?
Here are our first sector campaigns for Parcelforce Worldwide.
Our tailored marketing assets are available to be browsed and downloaded to share with customers in the relevant industries.
Keep a look out for new sectors and do take a look at the Royal Mail sector assets like Sports and Homeware which include Parcelforce too!
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Higher education sector campaign
Parts and Tools
Perishables
Our customers have some
great things to say!Looking for a customer case study? You’ve come to the right place! Below are a series of assets that you can share with prospects or existing customers so they can hear first-hand what fellow businesses think about our services and the support they receive from Parcelforce.
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Simply click the link to access the asset of your chosen case study below. Get sharing – it might just help to close the deal!
We’re always on the look out for new case studies too so if you think one of your customers would be a great advocate please fill in the form here and we’ll be in touch if we’d like to take it further.