FTU (First Time User) Incentive

A checklist of what you'll need before you start your application:

1. Applicant details
• Company name (as registered with Companies House)
• Contact details (including email address)
• Details of any agent that is managing your application (optional)

2. Credit Payment
You have three options to receive credits either: 1) via a credit voucher, 2) into your Royal Mail account, or 3) elect payment into an account of a Royal Mail account holder that has signed a postage credit handling agreement. If you choose option 3 you will require the account holders registered email address.

3. Access Provider and UCID details
Only required if you post through Royal Mail Wholesale

4. Mailmark Supply Chain ID (SCID)
The customer must be the mail originator in all SCIDs linked to this application. Note:  You will not require a SCID if you are sending Catalogue Letters 101-150g or sending manual Large Letters.

5. Application overview giving details of what you aim to achieve.

6. Forecast volume
• Product type: Mailmark/Non Mailmark
• Format – Standard postcards are not supported please see Machinable Postcard & One Piece Mailer Specification for eligible postcards
• Weight band

Please note: You will be unable to submit this application if the start date is within 10 working days.

Required fields

 

You are an agent if you are submitting the application on behalf of the customer who will benefit from the incentive.
 

Please ensure the above question is answered before continuing.

 

Please enter your details if you are acting as the Agent and submitting this application on behalf of the customer.

You and the customer will receive an acknowledgment email with a PDF copy of the application once this form is submitted. When the customer receives the confirmation email, we will inform them how we use their data they will be asked to reply confirming that they have read and understood the terms detailed in section 6. You should inform the customer how we intend to use their data as described in section 5. You are not required to accept the Terms & Conditions in section 6.

 

 

1. Customer information

Enter the details of the customer benefiting from the incentive.

 

Additional contact

If you want a PDF copy of the submitted application to be sent to an additional contact please enter their company name and email address below. The additional contact will also be sent full details of the outcome of your application unless you tell us otherwise. Please leave blank if not.

 
Credit payments

For the customer benefiting from this incentive, we will use the billing details that are provided in this application to monitor the eligible volume and calculate the credits earned. Credits will be paid in line with the T&C.

Please select how the customer, shown in Section 1, benefitting from the incentive wants to receive credits:

Go to Section 2

Please enter the Royal Mail Account number of the customer benefiting from the incentive that we will use to pay credits linked to this incentive.

To choose this option the chosen account holder must be registered to receive and manage incentive credits and signed a postage credit handling agreement. Additionally, the account holder must also be responsible for paying Royal Mail for the items handed over under this incentive.

Please enter the account holder's registered email address

The account holder will be sent details of your application and informed that they have been selected to receive your postage credits. If the account holder does not agree to receive the postage credits, they will be paid via postage credit voucher.

 

 

2. Customer supply chain details that will be used for this incentive

 

Mailmark Supply Chain ID (SCID)

The customer shown in section 1 of this form must be the Mail Originator within any SCID that links to this application.

Additional information: Royal Mail Mailmark® service provides customers and Royal Mail with reporting and management information on mailings. The Mailmark service requires customers to include a barcode on their mail piece. The Mailmark barcode has specific requirements customers need to adhere to and must contain a unique item reference number and a Supply Chain ID. The Supply Chain ID allows us to attribute the posted volume to the correct customer. To use Mailmark services and qualify for an incentive you have to be a participant in the Mailmark supply chain. If you are not already set up as a participant please contact mailmark@royalmail.com

 
Postage accounts

If the customer benefitting from this incentive has their own postage accounts, that will be used for this incentive, please add the details below.

Access Provider details

Please enter the details of the Access Provider who invoices you for your mailing. The Access Provider may not be responsible for handing over your mail to Royal Mail.

UCID is the unique, identifying number assigned to you by an Access Provider for your mailings. You are likely to have multiple UCIDs if you post from more than one site and/or post under more than one postage account.

WARNING - We will use the UCIDs to calculate your credit please ensure you have entered the correct details.

 

3. Proposed use of the incentive

Details 1 help: Please provide a description of your mailing campaigns to be carried out using this FTU incentive. Please include details such as what you are advertising, whether mail is being used in conjunction with other media, and who is your target audience.

Details 1 help: What do you hope to achieve by advertising using mail and what does success look like for you e.g. increased sales, ROI uplift, brand reach etc?

 

4. Forecast and product details

Please enter details of the mailing campaigns that you have in plan. The minimum volume for an FTU mailing campaign is 4,000 Economy Advertising Mail items; and or 10,000 Economy Partially Addressed items.

Volume forecast by month

Enter the expected volume you intend to post within each month. Month 1 must align with the first posting date.

Volume forecast by product

Please list the product(s) and respective volumes you intend to mail under this incentive. Please note: You must use Mailmark Economy unless sending Catalogue Letters 101-150g or Large Letters.

 

5. Use of your data

Please note that this section can only be completed if you are the customer submitting the application.

We will email to you to let you know we have received your application and will use the information you have provided in it to process it.
 

We may also use that information, including your name and contact details (email address and telephone number), to contact you to discuss customer incentives that may be of interest.
 

 
We will also inform the mail delivery provider under whose contract you are posting that you have made this application, so they can manage the contract relating to this incentive application.

 

6. Terms and conditions

Please note that terms can only be accepted if you are the customer submitting the application.

I have read and understood the

Royal Mail Group Incentive Scheme Framework Terms 

and the

Royal Mail Group First Time User Incentive Terms

I am duly authorised to make this application on behalf of the Customer named above.