Special Offers
Whether you're already generating great returns from your mailing campaigns, or considering the benefits of adding mail to your mix, explore our range of special offers to meet your needs from growing sales, improving engagement to supporting innovation.
Send more mail for less
You know that adding mail to your marketing mix can increase ROI and help find and nuture customers. So why not send more for less with our latest growth offer? All you have to do is increase your Advertising Mail volume and we'll give you a 15% discount on any extra mail you send
Can I get this offer?
- Customers need to send new, additional Advertising Mail volume of at least 150,000 items over a defined 12-month period
Advertising Growth Incentive terms and conditions
Eligible Services
Apply online now
Boost ROI with direct mail
Find new customers, nurture your existing ones or simply trial the effectiveness of mail with our First Time User mail offer. When you try Advertising Mail you'll get a 15% discount on up to three mailing campaigns over 12 months. After all, adding direct mail to your marketing mix could increase your ROI by 12%.*
Can I get this offer?
- Open to customers new to direct mail or who haven’t sent a campaign in the last 24 months
- A minimum send of 10,000 items per mailing to qualify for the discount
- For SME customers posting via retail only, the entry level is 5,000 items
• First Time User Incentive terms and conditions
• Eligible Services
• Apply online now
• Already completed your incentivised mailing? Apply here for your credit
Reach more people for less with door drops
Did you know that 92% of people read the door drops delivered to their home*? That's why they're a great way to connect with new and existing customers. Enjoy a discount rate of up to 10% on our Door to Door distibution service for the first six months, and see how effective this can be for you business.
Can I get this offer?
- Open to new customers or those who haven’t used door drops in 18 months
- Up to 10% discount off the standard rate on volumes up to 4 million items
Boost ROI with direct mail
Find new customers, nurture your existing ones or simply trial the effectiveness of mail with our First Time User mail offer. When you try Advertising Mail you'll get a 15% discount on up to three mailing campaigns over 12 months. Ater all, adding direct mail to your marketing mix could increase your ROI by 12%.*
Can I get this offer?
- Open to customers new to direct mail or who haven’t sent a campaign in the last 24 months
- A minimum send of 10,000 items per mailing to qualify for the discount
• First Time User Incentive terms and conditions
• Eligible Services
• Apply online now
• Already completed your incentivised mailing? Apply here for your credit
Reach more people for less with door drops
Did you know that 92% of people read the door drops delivered to their home*? That's why they're a great way to connect with new and existing customers. Enjoy a discount rate of up to 10% on our Door to Door distibution service for the first six months, and see how effective this can be for you business.
Can I get this offer?
- Open to new customers or those who haven’t used door drops in 18 months
- Up to 10% discount off the standard rate on volumes up to 4 million items
See the difference mail makes
Increase your ROI by up to 12%
Mail is a great way to energise your complete marketing mix. In fact, you could increase your ROI by 12% when you add direct mail to your marketing mix*.
*Royal Mail MarketReach, The Private Life of Mail, pg. 38
The perfect partner for digital
Direct mail is proven to drive engagement, especially for your online business. Research confirms that 87% of people were influenced to make an online purchase as a result of receiving direct mail.*
*Royal Mail MarketReach, The Private Life of Mail, pg. 35
Door drops are read, kept and shared
Simple and cost-effective, leaflet drops are an effective way to reach more customers. After all, 92% of people read the door drops delivered to their homes, where they’re kept for up to 38 days.*
*Royal Mail MarketReach, Using door drops to build your business, pg.3Send more mail for less
You know that adding mail to your marketing mix can increase ROI and help find and nuture customers. So why not send more for less with our latest growth offer? All you have to do is increase your Advertising Mail volume and we'll give you a 15% discount on any extra mail you send
Can I get this offer?
- Customers need to send new, additional Advertising Mail volume of at least 150,000 items over a defined 12-month period
Advertising Growth Incentive terms and conditions
Eligible Services
Apply online now
Earn postage credits on your Advertising Mail volumes over 3 years
The Advertising Volume Commitment incentive gives postage credits to customers who match or exceed the same volumes of advertising mail items as posted during the Scheme for Growth or Advertising Volume Commitment Year 1 period.
The Advertising Volume Commitment Incentive is designed to help customers maintain the same volume of items in the 12 month period immediately after the Royal Mail Group Scheme for Growth Incentive ends.
Can I get this offer?
- Customers need to send new, additional Advertising Mail volume of at least 150,000 letters or 75,000 large letter items over a defined 12-month period
Advertising Volume Commitment Year 1 terms and conditionsAdvertising Volume Commitment Year 2 terms and conditions
Eligible Services
Apply online now
Save when you send more door drops
If you've already unlocked the power of leaflet drops for your business, you'll know the great response and return they can bring. So why not send more for less? Increase your leaflet volumes by at least 500,000 items and we'll calculate a bespoke discount on your extra mailings.
Can I get this offer?
- Open to any new or existing door drop customers planning to send more than 500,000 items above the previous year’s volume over 12 months
Publishing Volume Commitment Offer
To support the use of mail for the circulation of titles we are offering postage credit rebates for customer who simply match the volume of mail they sent in the previous year.
Customers who at least match their volume target can earn postage credits on all their publishing mail volume at a rate of c.2% off their price.
Can I get this offer?
- Any customer sending publishing mail items is eligible to participate for the incentive regardless of whether they post directly with Royal Mail Retail or via an Access Operator.
- The Incentive is available to customers that are sending items that meet the Royal mail definition of Publishing Mail.
- The customer must have posted at least 250,000 Publishing Mail items in the 12 months before the date of their application and the Volume Commitment must be for at least 250,000 items.
- For Publishing Mail you must post a minimum of 1,000 items.
Publishing Volume Commitment terms and conditions
Eligible Services
Apply online now
Half-price rates on last minute bookings
Make a late leaflet drop booking and enjoy a half price rate. Check each week to see availability in your chosen postcodes and send out extra door drops at half the standard rate. It's a great way to capitalise on any leftover marketing material or trial new areas.
Can I get this offer?
- You must have a confirmed standard booking in the next 26 weeks to qualify for a last minute booking
- Individual items must weigh less than 35 grams
- Subject to availability – not all postcodes offered
Test and hone key mailing strategies
Take advantage of our Testing and Innovation offer and you could boost ROI by 12%. This flexible offer means you’ll be able to test anything from different offers, testing the response from a new set of prospects to testing which creative version works best.
Can I get this offer?
- You must send at least 10,000 items per mailing
- For Publishing Mail you must post a minimum of 1,000 items
- Open to existing Business Mail, Publishing Mail (up to 30% credit) and Advertising Mail (up to 15% credit) customers
• Advertising Mail TIS terms and conditions
• Business Mail TIS terms and conditions
• Apply online now - Advertising mail test and innovate
• Eligible Services
• Apply online now - Business Mail test and innovate
• Already completed your incentivised mailing? Apply here for your credit
Tips for campaign success
Find the right format
Testing different formats is a great way to find out what works for your customers. Direct mail such as letters can make customers feel more valued, while unaddressed leaflets are great for introducing special offers.
Mail and email work together
Combining email and mail in a single campaign yields better results than either channel working alone. Research shows 13% more website visits and 21% more buyers generated by combined campaigns.*
*It’s all about mail and email, Royal Mail, 2014
Make it personal
You can use your customer data to configure the personalisation you offer them. It’s especially effective for targeting particular types of customer – see how Very.co.uk appealed to a niche market of lucrative customers:
Very.co.uk targeted mother and baby customers bringing together style and motherhood in an integrated campaign. Using data, they delivered relevant, personalised mail. This created 4,795 new customers with an increased order value of £145, almost 3x more than the average spend.