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What are door drops | Royal Mail Group Ltd

Reach customers effectively with door drops

Whether you’re a local takeaway restaurant or a national supermarket chain, door drop marketing, such as leaflets, can be used to drive engagement with a wide audience. In fact 73% of door drop items are opened, read, filed or set aside for later.1 For as little as £500 you could reach up to 8,000 potential new customers. It’s no wonder 80% of the UK’s top advertisers use door drops.*

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Money off your next campaign

New to Royal Mail Door to Door? Haven't run a campaign in a while? Get up to 10% off distribution for the first six months to help you reach the right people with our introductory discount.

Call 0800 177 7812 to find out more.

Leaflet on fridge

Make a lasting impact with door drops

Getting your message out with leaflets and flyers through the letterbox is a great way to reach more potential customers for less. Door drops are a great addition to your marketing mix – they’re proven to be read and kept in the home. 14% of door drops stay in the home after 28 days.2 What’s more, a single door drop is interacted with up to 3 times on average, so your marketing material works even harder.3

73%

of door drop items are opened, read, filed or set aside for later.

30M

Take your pick of almost 30 million homes across the UK.

67%

of people were prompted to make a purchase as a result of receiving a door drop.4

You design it. We deliver it

Once you’re ready to start your door drop campaign, Door to Door, the trusted leaflet distribution service from Royal Mail, will help you target the right customers and deliver your marketing materials as part of our postal delivery service.

Find your customers

Find your customers

We’ll help you target the type of customers you’re looking for, or you can choose your area by postcode or distance from your business.

Give us your leaflets

Give us your leaflets

We collect your door drops from the printer, or you can drop them at your local Royal Mail centre.

We deliver them

We deliver them

We get your printed marketing materials out as part of our trusted postal delivery service.

Delivering your leaflets for a price that's right for you

See how Door to Door can work for your budget:

We deliver 8,160
leaflets1

Potentially seen by 9,792
customers2

We deliver 89,686
leaflets1

Potentially seen by 107,623
customers2

We deliver 1,017,294
leaflets1

Potentially seen by 1,220,752
customers2

1 This cost is based on a new customer sending a 15g leaflet. The cost of your door drop will be calculated based on the weight and size of the piece you are producing. Prices do not include 20% VAT.

How to get your quote

How to get your quote

The best way is to call us for a free, no obligation quote. We’ll ask you about the kinds of people you want to reach and use a few pieces of information to calculate your quote.

Target Area – we can also help you identify what kinds of people or postcodes you want to target.

Number – how many leaflets do you want to send or how many people are you looking to reach.

Size and weight – the dimensions and shape of your door drop as well as the type of paper it’s printed on will help determine the price.

"It is extremely cost-effective... and we don't actually use any other form of marketing now"

Linda Fox

Owner, Maids & More

Maids & More

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Mon-Thu 9am-5.30pm, Fri 8.30am-5pm. Calls may be recorded and monitored for training and compliance purposes. Calls cost 5p per minute plus your telephone company's network access charge. 1Source: JICMAIL Q2 2017 - Q1 2019 2Source: JICMAIL Q2 2017 - Q1 2019 3Source: JICMAIL Q2 2017 - Q1 2019 4Source: Royal Mail MarketReach Doordrop Stats refresh, Iluminas 2014. Base: 1498 *Excluding VAT at 20% *DMA, Door drops guide, 2018