Grow your business with door drops
At Royal Mail Door to Door we want to help you find the right people or postcodes to target for your business and then deliver your marketing materials straight to their homes. Door drop campaigns are a powerful and cost-effective way to market your local business and they don’t use personal data. In fact, 90% of campaigns including door drops reported a rise in new customers compared to 59% for those without.*
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* Source: Royal Mail, Doordrop Entries, DMA Awards Meta Analysis 2012-2016. DMA: Direct Marketing Awards Base: 1082 campaigns no door drop, 100 campaigns with door drop.
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By distance
Maybe you want to only target people who are within a certain distance from your business. This can be done by miles or drive time.
By location
With postcode mapping, you can target houses or specific types of customers within different postcode areas.
By demographics
Know the type of customer you want to reach? Select by age, affluence, or household type. E.g. Choose postcodes with the highest numbers of affluent retired couples within a 10-mile radius of your business.
See how door drops can make a big impact
Case study: Old Down Country ParkOver 200 new customers
The business
Old Down Country Park went through a big renovation. They wanted local people to know about the new things they had to offer.
The door drop campaign
They targeted people within a five-mile radius of their Country Park, offering a chance to win dinner for two to encourage interest.
The results
More than 200 customers gave their details and they had seven times the return on their investment.
"We are already planning our next Door to Door campaign"
Olivia Mills
General Manager, Old Down Country Park, Bristol
Case study: Maids & MoreNew business increased by 80%
The business
Maids & More is a home cleaning and maintenance business based in Henley-on-Thames, Oxfordshire.
The door drop campaign
They targeted local addresses using data to select the best potential customers.
The results
Brand new customers – worth at least £3,500 per year. So their investment in door drops delivered 22 times the revenue and business still continues to come in.
"It's extremely cost-effective... and we don't actually use any other form of marketing now"
Linda Fox
Owner, Maids & More
Case study: SkyA 1.7:1 return on investment
The business
Sky needed to attract large amounts of Freeview customers. But with research consistently showing that Freeview customers didn't usually see the value in paid TV, the broadcaster introduced an entirely new approach to create impact and cut through to attract new customers.
The door drop campaign
Sky grabbed Freeview customers' attention and enticed them to switch by showing their most popular show: Game of Thrones. This was combined with a compelling half price offer, communicated in an unusual square format to ensure doormat stand out.
The results
Acquisition (enquiries) was 15% above target and conversion (sales) were 18% above target, showing that the ‘whole story, half the price' offer was hard for people to refuse as both an emotional draw and a rational deal.
Incremental sales beat their previous door drop campaign by 22%, delivering a 1.7:1 return on investment.
"Door drop campaigns are a key medium for Sky – they enable us to get broadcast coverage at a low cost."
Liam Popham
Marketing Manager, Sky
We get your message out
Plan your campaign for maximum impact
To help you make the most of your campaign, we offer a free targeting and planning service, so you can understand who your best customers are.
Delivered with the post
We deliver your promotional marketing material as part of our trusted postal delivery, so customers are more likely to read and keep it. What’s more, we're the only door drop provider to be accredited by ABC, the media industry’s stamp of trust.
We reach any home in the UK
With Royal Mail Door to Door, getting your message out has never been easier. We can reach 29 million addresses across the UK, or just target your local area.
A price that works for you
Whatever you need, we help arrange your campaign and deliver your leaflets, flyers or brochures and more for a price that suits your budget.
Frequently asked questions
We quote you based on a few pieces of information: the number of door drops you want to deliver, the dimensions (size and weight) of the door drop, and the postcodes we’re delivering to. Our rates don’t include the design or printing. We can run through pricing with you any time, just give us a call.
Once you’ve made your booking, show us a sample of your items. We’ll weigh it, make sure it matches your booking and generally check that everything’s fine for your delivery. You can send us your sample at the concept stage, or once your items have been printed – whichever suits you best.
At least 7 working days (and it can be as early as 18 days) before your distribution date. The earlier the better. This means we have more time to check your items over and help you fix any issues.
A freepost address service, such as Freepost Plus and Business Reply is a great way to encourage customers to respond to you. If you want to include a response device as part of your door drop, we can help you with this.
Once you’ve handed over your marketing materials, we’ll sort through it and send it out to our local Delivery Offices. Once there, your items will go out with our trusted postal delivery service.